(video: 7-Eleven marketing genius, turning the convenient store into a Kwik-E-Mart)

Save 50% off Dinner of the Month Club Purchase. Use the code DISCOVER. Valid 10/7/08 through 10/12/08.

7-11 recently launched a marketing campaign involving the nation’s presidential election.
Customers vote by choosing the color of their 20-ounce hot-beverage cup. This gives voters who can’t legally vote participation.

Red for Republican John McCain
Blue for Democratic Barack Obama
Undecided voters can choose the regular 7-Eleven logo cup

Timeline: Starts Wednesday till Election day.

Check 7-Election website for total.
Read 7-Eleven news article for details.

Save 50% off Dinner of the Month Club Purchase. Use the code DISCOVER. Valid 10/7/08 through 10/12/08.