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Carl’s Jr.: Fake Restaurant Marketing Campaign

October 15th, 2008 · No Comments

Carl’s Jr’s marketing team has come up with a creative marketing campaign dubbed Fake Restaurant.

Fake restaurant.
Real actors
Real customers.

According to Franchise.com, here are the financial numbers if you’re interested in owning a Carl’s Jr. restaurant franchise.

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Minimum Financial Requirements
* Net Worth $1,000,000
Liquid Assets: $300,000
Experience Previous franchise or restaurant experience
Multi-Unit Development 3 restaurant minimum
Development Fee* $10,000
Franchise Fees $25,000 (1st and 2nd)
$20,000 (3rd and 4th)
$15,000 (5th or more)
Total Estimated Initial Investment** $1.1 million+
Royalty Fee 4% of gross sales
Unit Size 2,450 sq. ft. to 3,212 sq. ft. (w/o playground)
Term of Franchise Agreement 20 years
Franchise Training 12 weeks of hands-on management training”

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*note: Campusfork is not responsible for the accuracy of the numbers.

Tags: American

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