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Open Table: Restaurant reservation company files for IPO (Initial Public Offering)

February 4th, 2009 · No Comments

Open Table, a restaurant reservation website may look to seek an IPO (Initial Public Offering). (Read CNET article)

While Open Table has scaled to international cities such as Hong Kong, I think that the website will have a hard time maintaining growth. The site mainly caters to a niche type of client, mainly high end restaurants.

In this economy, high-end restaurant sales will see a decline while QSR (quick service restaurants) such as sandwich shops (Subways, Quiznos) + pizza restaurants (Pizza Hut, Dominos) will continue to do well in sales.

I tell restaurant owners, the magic number is $10 and under.
Patrons are looking to get a meal under $10. No mess, no fuss.

Tags: Business

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