Heartless, an animated song by Kayne West, features Campbell’s Pepper Pot Soup as a product placement.
Watch the Heartless video and jump to 1:35.

Food product placement is nothing new to Hollywood. While working for Anheuser Busch Budweiser in 2001, I worked in marketing campaigns including Rush Hour 2. A Budweiser banner was on top of a taxi cab in a movie scene.

Product Placement can include not only the product on screen but integrating the product into dialogue. When producers needed funding for a film, finding advertisement is a way to get funding.

Product Placement and Amount Advertisers paid