Campusfork covered the Kogi taco trucks a few weeks ago in our Kogi blog post. But watch the video above. Chef Roy Choi innovates by combining great street food and using social media Twitter.

4 Things I learned

1. Start small. Restaurant entrepreneurs are overwhelmed with the gigantic expenses (insurance,payroll,rent) involved in starting a restaurant. Instead, Choi innovated by serving food on a taco truck.
2. Build community. By serving customers at a taco truck, the chef can gain immediate feedback including pricing and taste.
3. Keep the menu simple. A few types of meat served taco or burrito style, keep it simple.
4. Use social media. Twitter is a free way to start a movement and gain followers.

For more details, read the Newsweek article on Kogi.