Amusing Founder Story
Accidental entrepreneur Rayfil Wong (aka “foodporn king”) created Campusfork.com while finding love. Rayfil used sushi “food porn” to entice his then girlfriend to go out on a date.
“Food porn” is defined as seductive food photos.
Campusfork.com is a restaurant food photo search engine. “See before you eat!” Before you enter a restaurant, users can browse food photos from a particular restaurant.
Campusfork started out as a blog and became a food photo search engine shortly.
Campusfork also enable new ways of organizing restaurant food photos. Upload food photos and simple share via email, Twitter, Facebook, and via other social media.
For restaurant owners, Campusfork is a great way free way for them to share their menu.
For fun, we have star rating system to see who can produce the best “food porn.” Also, users can be award the “photo” of the day and be featured on our homepage.
Who Produces This Fantastic Resource?
Restaurant owners and users like you. We have photos from San Francisco, New York, Hong Kong, + more.
“Having a photo of an item before I order it is such a neat thing…I don’t have to guess what my food is going to look like- Ike Shehadah, founder/owner, Ike’s Place (www.ilikeikesplace.com)
“Campusfork provided us with regional exposure for our new location…”
- Todd Putman, VP of marketing, Pinkberry (www.pinkberry.com)
Campusfork Time Line
Campusfork.com blog goes live
Campusfork.com incorporates as Campusfork Inc.
Campusfork.com expands to Hong Kong, China
Campusfork.com allows users to sign in with Facebook ID
Yes. We actually read all of our emails. Whether you’re a user, blogger, restaurant owner, we simply welcome feedback + questions.
Snail Mail: 1568 Bush St. San Francisco, CA 94109 USA
Rayfil Wong is the only full time employee running the bootstrap company. He maintains the social network community and writes the blog. Campusfork Inc. also hired a few talented artist, programmers, accounts, and video producers. We pride our self in having a small team.
Jon Lee (advisor), Jade Liang (head designer), Van Nga Pham (user experience), Steve Jang (videographer), Cratima (programming)
CampusFork.com’s “Food Porn” Arouses Both Diners – and Entrepreneurs Restaurateurs and diners come together via sensual, quality food photos posted on innovative, unique Web site
San Francisco, California (PR Newswire) October 20, 2009 – Seductive, compelling and sensual, “food porn” offers a unique experience for prospective diners. If you’ve ever seen a picture of pizza and then started to crave it, you’ve been aroused by food porn (high quality photos of food). CampusFork.com is the first company to provide patrons with these seductive, realistic food photos to help them select where and what to eat.
This unique approach to dining, sharing, and marketing sets CampusFork.com apart from all other competitors, and promises to revolutionize the way in which consumers choose restaurants, as well as how entrepreneurs market their establishments. Just as some people turn to adult magazines and movies to enhance their pleasure, fans of food porn also are aroused and stimulated by images posted on Web sites and in media.
By viewing food porn, patrons can better decide whether or not to frequent a restaurant, based on pictures of items on the menu. “A picture is worth a thousand words” has never been more true, since photos give the Web site users a visual clue about ingredients, portion size, and food presentation, which helps them make choices. CampusFork.com gives users (and restaurateurs) the ability to upload photos of food, rate other photos and more.
Of course, the benefits to small, privately owned restaurants should not be overlooked either. This revolutionary new format has quite a few benefits for diners, too. CampusFork.com was designed, according to its founder Rayfil Wong, to fulfill the needs of diners, as well as to help ensure that restaurateurs are able to enhance their branding and marketing efforts. To do this, Wong created a unique Web site that fuses elements of HotOrNot.com with Flickr.com, allowing users (and restaurant owners) to upload provocative, high quality food images.
These pictures can be shared, rated, and commented on by users.
One significant drawback to small, local, traditional and/or ethnic restaurants is the lack of high quality images of the food offered. CampusFork.com eliminates this, giving restaurants the tools to attain success. Simply by uploading quality pictures of the food they offer, restaurant owners can ramp up their marketing success significantly.
This is a simple, effective and powerful solution to entrepreneurs’ marketing needs.
“Having a photo of an item before I order it is such a neat thing. I don’t have to guess what my food is going to look like,” says Ike Shehada, owner of the San Francisco sandwich shop, Ike’s Place.
Wong, who describes himself as an “accidental” entrepreneur, has appeared on the reality TV show, “American Inventor,” which was judged by former heavyweight boxing champion George Foreman. A San Francisco native, Wong started CampusFork.com in his bedroom with only $6,000 in savings.
Today, he remains the sole employee of the company, outsourcing all of his Web development needs to a virtual team of five in Romania, whom he has never met in person.
Wong also discovered love through his unique food porn concept. “I found that a great way to ask a girl out on a date was to entice her with food,” he says. How? He sent photos of sushi and a message: “Let’s grab Sushi this Friday.” This immediately piqued her interest – in both Wong and his innovative Web site, CampusFork.com. “Photos speak a thousand words and can sometimes land you more than just a good meal idea,” Wong said, thus showing us that CampusFork.com is not just a great marketing tool, but a great social tool as well.
About CampusFork.com: CampusFork.com was founded by Rayfil Wong, a San Francisco native, to meet a need on the part of restaurateurs, as well as consumers. This unique Web site offers social networking, tremendous enjoyment and the ability to increase brand recognition via “food porn”, realistic, beautifully styled photos of food.