In this financial climate, McDonald’s reports a 27% increase in profit. That is incredible. When the economy is in a down turn, diners usually look at fast food as an option because of the price. So don’t be surprised if the sales for pizza restaurant franchise are up as well. (Read [...]

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(video: 7-Eleven marketing genius, turning the convenient store into a Kwik-E-Mart)
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7-11 recently launched a marketing campaign involving the nation’s presidential election.
Customers vote by choosing the color of their 20-ounce hot-beverage cup. This gives voters who can’t legally vote [...]

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I learned early on as a restaurant consultant that food sanitation is key. Working for Sysco, the largest food distributor in the United States, I strolled through many kitchens in the Bay Area to find filthy conditions that would ruin my appetite in a heart beat.
Key lesson: How clean the bathroom is, [...]

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(In-N-Out Burger and fries)
Quality food control is paramount to any quick service restaurant. McDonald’s announced that it stopped serving sliced tomatoes in restaurants in the United States over concerns about salmonella food poisoning linked to some uncooked varieties. When I was in college, I studied Environmental Economics and Policy and learned about [...]

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