Amusing Founder Story
Accidental entrepreneur Rayfil Wong (aka “foodporn king”) created Campusfork.com while finding love. Rayfil used sushi “food porn” to entice his then girlfriend to go out on a date.
What started out as a blog around San Francisco State campus, eventually became a food photo search engine.
“Food porn” is defined as seductive food photos.
About Us
Campusfork.com is a restaurant food photo search engine. “See before you eat!” Before you enter a restaurant, users can browse food photos from a particular restaurant.
Campusfork also enable new ways of organizing restaurant food photos. Upload food photos and simple share via email, Twitter, Facebook, and via other social media.
For restaurant owners, Campusfork is a great way free way for them to share their menu.
For fun, we have a star rating system to see who can produce the best “food porn.” Also, users can be award the “photo” of the day and be featured on our homepage.
Campusfork Defined
Campusfork = (Flickr.com but dedicated to restaurant food photos) + (a fun photo rating system like Hotornot.com)
Great Reasons to Share Food Photos
For restaurant owners, posting food photos is a quick and easy way to share their restaurant menu. For diners, Campusfork is community to explore foods and meet friends from all over the world. We have photos from San Francisco, New York, Hong Kong, + more.
Photo of the Day
Campusfork will choose daily a photo of the day to be featured on our home page.
How did I bootstrap Campusfork Inc.?
Bootstrap means that I did not take outside funding, all self funded. Through outsourcing and bartering, I was able to build Campusfork.com
I have spend approximately ($7600 Web Development) + ($600 Legal fees)
Testimonies
“Having a photo of an item before I order it is such a neat thing...I don't have to guess what my food is going to look like- Ike Shehadah, founder/owner, Ike's Place (www.ilikeikesplace.com)
“Campusfork provided us with regional exposure for our new location..."
- Todd Putman, VP of marketing, Pinkberry (www.pinkberry.com)
Quick Stats
Full time employee: 1
Average Time on site per user: 5 min
Number of Cities cover: 60 +
Amount of dollars spent on company: $8200
Amount of food photos: 3000 +
Time Line
2008 (April)
Campusfork.com blog goes live
2008 (June)
Campusfork become food photo search engine
2009 (April)
Campusfork.com incorporates as Campusfork Inc.
2009 (June)
Campusfork.com expands to Hong Kong, China
2010 (June)
Campusfork.com allows users to sign in with Facebook ID
Contact Us
Yes. We actually read all of our emails. Whether you’re a user, blogger, restaurant owner, we simply welcome feedback + questions.
E: info@campusfork.com
Snail Mail: 1568 Bush St. San Francisco, CA 94109 USA
Team
Rayfil Wong is the only full time employee running the bootstrap company. He maintains the social network community and writes the blog. Campusfork Inc. also hired a few talented artist, programmers, accounts, and video producers. We pride our self in having a small team.
Special Thanks. Jon Lee (advisor), Jade Liang (head designer), Van Nga Pham (user experience), Steve Jang (videographer), Cratima (programming)
Press Release
Campusfork.Com – Starting A Startup With Small Budget And No Tech Experience
Summary: Restaurateurs and diners come together via sensual, quality restaurant food pictures posted.
Press Release: San Francisco, California Aug 03, 2010 – Campusfork.com was designed, according to its founder Rayfil Wong, to fulfill the needs of diners, as well as to help ensure that restaurateurs are able to enhance their branding and marketing efforts. To do this, Wong created a unique Web site that fuses elements of HotOrNot.com with Flickr.com, allowing users (and restaurant owners) to upload provocative, high quality food images. These food pictures can be shared, rated, and commented on by users. Moreover, a useful “plan a date” feature is implemented. A San Francisco native, Wong started Campusfork.com in his bedroom with only $6,000 in savings. Today, he remains the sole employee of this restaurant food pictures company, outsourcing all of his Web development needs to a virtual team of five in Romania, whom he has never met in person.
Wong also discovered love through his unique food porn concept. “I found that a great way to ask a girl out on a date was to entice her with food,” he says. How? He sent food photos of sushi and a message: “Let’s grab Sushi this Friday.”
Campusfork eliminates this, giving restaurants the tools to attain success. Simply by uploading attractive restaurant food pictures of the food they offer, restaurant owners can ramp up their marketing success significantly. This is a simple, effective and powerful solution to entrepreneurs’ marketing needs. “Having a photo of an item before I order it is such a neat thing. I don’t have to guess what my food is going to look like,” says Ike Shehada, owner of the San Francisco sandwich shop, Ike’s Place.
“Photos speak a thousand words and can sometimes land you more than just a good meal idea,” Wong said, thus showing us that Campusfork.com is not just a great marketing tool, but a great social tool as well.
Find out more about how Campusfork.com can help promote your restaurant by displaying your restaurant food pictures on the site. To start sharing your food photo gallery and rating food photos, visit the Web site at http://www.Campusfork.com.
About Campusfork.Com:
Campusfork.com is a food photo search engine, founded by Rayfil Wong, a San Francisco native. Campusfork currently is covering over 60 cities mainly San Francisco, New York, and Hong Kong.
For more information about restaurant food pictures visit the given link.
Contact:
Campusfork Inc. Rayfil Wong - Founder
Address: 1586 Bush Street
San Francisco, CA 94109
Phone Number: 1-415-203-4479
info@campusfork.com
http://www.campusfork.com
